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Stinnett, Bill 作者

McGraw-Hill

译者

2004-10 出版日期

288 页数

$ 19.15 价格

Pap

丛书系列

9780071441889 图书编码

Think Like Your Customer 在线电子书图书标签: 商业英文原版 Self_Improvement Interpreting

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Think Like Your Customer 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Think Like Your Customer 在线电子书图书描述

This title shows how to capture customers by learning to think the way they do. The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business". Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and, using that information to develop a winning strategy for influencing how and why the customer buys.

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