Managing Brand Equity 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Managing Brand Equity

简体网页||繁体网页
David A. Aaker 作者
Free Press
译者
1991-9-1 出版日期
299 页数
GBP 25.09 价格
Hardcover
丛书系列
9780029001011 图书编码

Managing Brand Equity 在线电子书 图书标签: 品牌资产  brand  老师推荐  管理  品牌  Marketing  Management  设计   


喜欢 Managing Brand Equity 在线电子书 的读者还喜欢




点击这里下载
    

想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

发表于2024-11-22


Managing Brand Equity 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Managing Brand Equity 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Managing Brand Equity 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



Managing Brand Equity 在线电子书 用户评价

评分

出差前为了做口译读的,经典入门读物,作者挺能水的。借地方感慨一下,我发现很多时候男性真是理解不了女性在生活中感受到的那种无处不在的危险和恶意啊!比如我看一个独居的女生up主说,她每天晚上加班后回家,如果发现电梯里只有一个男人,她就不会坐这一趟电梯,而是会等下一趟。我虽然不会这么谨慎,但我听了之后秒懂她的担心,可蒋先生就觉得莫名其妙,经我解释了还觉得小题大做。又比如我票圈里一个男生晒娃,说媳妇为了生娃大出血,切除了子宫还进了ICU,我说生的是女儿而且婆家素质不高的话,媳妇没办法第二胎追生男孩,以后的日子就难过了,说不定还会被撺掇离婚。蒋先生依然不懂这里面的缘故,而我觉得简直是明摆着的,哎。。。

评分

As a seminal work, it is worth reading

评分

经典~

评分

As a seminal work, it is worth reading

评分

出差前为了做口译读的,经典入门读物,作者挺能水的。借地方感慨一下,我发现很多时候男性真是理解不了女性在生活中感受到的那种无处不在的危险和恶意啊!比如我看一个独居的女生up主说,她每天晚上加班后回家,如果发现电梯里只有一个男人,她就不会坐这一趟电梯,而是会等下一趟。我虽然不会这么谨慎,但我听了之后秒懂她的担心,可蒋先生就觉得莫名其妙,经我解释了还觉得小题大做。又比如我票圈里一个男生晒娃,说媳妇为了生娃大出血,切除了子宫还进了ICU,我说生的是女儿而且婆家素质不高的话,媳妇没办法第二胎追生男孩,以后的日子就难过了,说不定还会被撺掇离婚。蒋先生依然不懂这里面的缘故,而我觉得简直是明摆着的,哎。。。

Managing Brand Equity 在线电子书 著者简介


Managing Brand Equity 在线电子书 图书目录


Managing Brand Equity 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Managing Brand Equity 在线电子书 图书描述

The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality, name awareness, customer base, and proprietary resources such as patents, trademarks, and channel relationships. These assets, which comprise brand equity, are a primary source of competitive advantage and future earnings, contends David Aaker, a national authority on branding. Yet, research shows that managers cannot identify with confidence their brand associations, levels of consumer awareness, or degree of customer loyalty. Moreover in the last decade, managers desperate for short-term financial results have often unwittingly damaged their brands through price promotions and unwise brand extensions, causing irreversible deterioration of the value of the brand name. Although several companies, such as Canada Dry and Colgate-Palmolive, have recently created an equity management position to be guardian of the value of brand names, far too few managers, Aaker concludes, really understand the concept of brand equity and how it must be implemented. In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value. The author opens each chapter with a historical analysis of either the success or failure of a particular company's attempt at building brand equity: the fascinating Ivory soap story; the transformation of Datsun to Nissan; the decline of Schlitz beer; the making of the Ford Taurus; and others. Finally, citing examples from many other companies, Aaker shows how to avoid the temptation to place short-term performance before the health of the brand and, instead, to manage brands strategically by creating, developing, and exploiting each of the five assets in turn.

Managing Brand Equity 在线电子书 下载 mobi epub pdf txt 在线电子书下载

想要找书就要到 图书目录大全
立刻按 ctrl+D收藏本页
你会得到大惊喜!!

Managing Brand Equity 在线电子书 读后感

评分

评分

评分

评分

评分

类似图书 点击查看全场最低价

Managing Brand Equity 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


分享链接





Managing Brand Equity 在线电子书 相关图书




本站所有内容均为互联网搜索引擎提供的公开搜索信息,本站不存储任何数据与内容,任何内容与数据均与本站无关,如有需要请联系相关搜索引擎包括但不限于百度google,bing,sogou

友情链接

© 2024 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有