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Marketing Research 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Carl Jr. McDaniel 作者

Wiley

译者

2004-02-20 出版日期

0 页数

USD 122.95 价格

Hardcover

丛书系列

9780471455196 图书编码

Marketing Research 在线电子书图书标签: marketing 市场研究市场调查市场营销

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Marketing Research 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Marketing Research 在线电子书图书描述

Presents marketing research through the eyes of a manger using and purchasing research information, while maintaining solid, competitive coverage of quantitative methods. Extensive updates and revisions enhance its traditional high quality and enjoyable style. A "real world " view of marketing research that comes from authors with over 40 years of marketing research experience both in business and in the classroom. "User of the research" focus to the text, present marketing research through the eyes of a manager using and perhaps purchasing marketing research information. Integrated, real world SPSS exercises to give students hands-on experience. Continued complete integration of the Internet and its effect on the field of market research.

Marketing Research 在线电子书下载 mobi epub pdf txt 在线电子书下载

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