Marketing of High-Technology Products and Innovations (3rd Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Jakki J. Mohr 作者

Prentice Hall

译者

2009-02-15 出版日期

576 页数

USD 106.00 价格

Hardcover

丛书系列

9780136049968 图书编码

Marketing of High-Technology Products and Innovations (3rd Edition) 在线电子书图书标签: marketing technology 管理

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Marketing of High-Technology Products and Innovations (3rd Edition) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Marketing of High-Technology Products and Innovations (3rd Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

Marketing of High-Technology Products and Innovations (3rd Edition) 在线电子书用户评价

评分☆☆☆☆☆

现在看好多内容非常过时啊。不过写书的时候还是很应景的。

评分☆☆☆☆☆

这个是当年的教科书，很多案例值得仔细阅读

评分☆☆☆☆☆

现在看好多内容非常过时啊。不过写书的时候还是很应景的。

评分☆☆☆☆☆

这个是当年的教科书，很多案例值得仔细阅读

评分☆☆☆☆☆

现在看好多内容非常过时啊。不过写书的时候还是很应景的。

Marketing of High-Technology Products and Innovations (3rd Edition) 在线电子书著者简介

Marketing of High-Technology Products and Innovations (3rd Edition) 在线电子书图书目录

Marketing of High-Technology Products and Innovations (3rd Edition) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Marketing of High-Technology Products and Innovations (3rd Edition) 在线电子书图书描述

The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications; Strategic Considerations for the Triple Bottom Line in High-Tech Companies MARKET : Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.

Marketing of High-Technology Products and Innovations (3rd Edition) 在线电子书下载 mobi epub pdf txt 在线电子书下载

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