Kellogg on Integrated Marketing 在线电子书 图书标签: marketing Kellogg Management
发表于2025-01-05
Kellogg on Integrated Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025
This cutting-edge book–with contributions by the star faculty of the Kellogg School of Management and the Medill School of Journalism’s Integrated Marketing Communications department at Northwestern University–offers the latest thinking on the art and science of integrated marketing. A must for today’s marketing professional, Kellogg on Integrated Marketing addresses the daily activities of marketing managers and helps them enhance brand equity with new techniques and strategies from the experts. You’ll hear from: • Eric G. Berggren • Stephen Burnett • Bobby J. Calder • Tom Collinger • Adam Duhachek • Lisa Fortini-Campbell • Nigel Hopkins • Dawn Iacobucci • Richard I. Kolsky • Maria Flores Letelier • Edward C. Malthouse • Francis J. Mulhern • Lisa A. Petrison • Andrew Razeghi • Don E. Schultz • Charles Spinosa • Paul Wang
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Kellogg on Integrated Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025