Spent 在线电子书 图书标签: 社会 psychology sociology marketing science consumption 科普 社会学
发表于2025-04-02
Spent 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025
浅显的道理反过来复过去说倒也能说出点老太婆的肚皮来啊——净道道儿~
评分坚定不移anti evolutionary psychology.
评分开了个头,有点意思。天呐,读太久都忘记了
评分开了个头,有点意思。天呐,读太久都忘记了
评分开了个头,有点意思。天呐,读太久都忘记了
Geoffrey Miller is an evolutionary psychologist
and author of The Mating Mind. He was educated at
Columbia and Stanford and is associate professor of
psychology at the University of New Mexico. He lives
in Albuquerque, New Mexico, with his wife, daughter,
and many products.
Evolutionary psychology—the compelling science
of human nature—has clarified the prehistoric origins
of human behavior and influenced many fields ranging
from economics to personal relationships. In Spent
Geoffrey Miller applies this revolutionary science’s
principles to a new domain: the sensual wonderland
of marketing and status seeking that we call American
consumer culture. Starting with the basic notion that
the goods and services we buy unconsciously advertise
our biological potential as mates and friends, Miller
examines the hidden factors that dictate our choices in
everything from lipstick to cars, from the magazines
we read to the music we listen to. With humor and
insight, Miller analyzes an array of product choices
and deciphers what our decisions say about ourselves,
giving us access to a new way of understanding—and
improving—our behaviors. Like Freakonomics or The
Tipping Point, Spent is a bold and revelatory book that
illuminates the unseen logic behind the chaos of consumerism
and suggests new ways we can become happier
consumers and more responsible citizens.
A leading evolutionary
psychologist probes the hidden
instincts behind our working,
shopping, and spending
启发点: 民主、宗教也是营销 注重体验的消费主义看起来从唯物主义变成了唯心主义 一般以上的工作都是关于营销 你以为非正式的社会标准是你自由的选择么,其实你又是被洗脑了,比如播放饶舌音乐,就能展现他们的酷炫、态度和街头气息 社区的多样性会让社区没有凝聚感,大家就通...
评分启发点: 民主、宗教也是营销 注重体验的消费主义看起来从唯物主义变成了唯心主义 一般以上的工作都是关于营销 你以为非正式的社会标准是你自由的选择么,其实你又是被洗脑了,比如播放饶舌音乐,就能展现他们的酷炫、态度和街头气息 社区的多样性会让社区没有凝聚感,大家就通...
评分 评分《超市里的原始人》是一本从进化论角度解读消费者行为的著作。作者杰弗里·米勒,在进化心理学领域知名度极高,因有关配偶选择、性选择和智力、个性及心理健康的进化遗传学研究在国际范围内广为人知。杰弗里·米勒的才华天马行空,曾摘得搞笑诺贝尔经济学奖,获奖的研究项目竟...
评分味同嚼蜡的看完了,不仅行文晦涩,关键在于似乎作者是故意为之!他希望通过他的大量准备跨越诸多学术领域的知识再配上一个商业味十足的商业类领域的书名,可以让他的著作独树一帜!不过文中他的观点还是漏洞颇多,论证的过程根本不够严谨细致,靠四处引用名家观点、出处并不能...
Spent 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2025