Global Marketing Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Warren J. Keegan 作者

Pearson P T R

译者

2000-12 出版日期

632 页数

$ 109.89 价格

Paperback

丛书系列

9780138418267 图书编码

Global Marketing Management 在线电子书图书标签: marketing 学习

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Global Marketing Management 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Global Marketing Management 在线电子书著者简介

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Global Marketing Management 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Global Marketing Management 在线电子书图书描述

This book, the leading text for students in international marketing, adopts a strategic approach reflecting the importance of multinational corporations. Written by two experts in the field, the book is divided into six parts providing a big picture approach and introducing the field of global marketing, covering the major dimensions of the environment of global marketing, looking at assessing market opportunities, discussing strategic issues such as market selection and market entry alternatives and covering the global marketing mix. The book concludes with a focus on implementation and addresses the task of organising and controlling global strategy, and attempts to provide a glimpse into the future of global marketing. A European version of Keegan's successful text, thoroughly revised to take into account the way global marketing is taught within the European context.

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