The Best Digital Marketing Campaigns in the World 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Ryan, Damian; Jones, Calvin; Damian, Ryan 作者

译者

2011-7 出版日期

224 页数

204.00元价格

丛书系列

9780749460624 图书编码

The Best Digital Marketing Campaigns in the World 在线电子书图书标签: marketing social_media digital

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The Best Digital Marketing Campaigns in the World 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

The Best Digital Marketing Campaigns in the World 在线电子书图书描述

Damian Ryan and Calvin Jones, authors of Understanding Digital Marketing , present an overview of the global digital marketing industry. Organized around interviews with leading exponentsof the digital marketing sector, it also includes a selection of the best digital marketing campaigns in the world chosen by a panel of experts from the creative and commercial marketing sectors. Each campaignprofile includes information on what the campaign achieved, how the company made it work, and the business lessons drawn from it. The campaigns are listed by geographical marketing and by vertical sectors such as travel, financial services, telecommunications, government, health, etc.

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