Don't Think Pink 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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LEARNED 作者

Amacom

译者

2004-6 出版日期

224 页数

230.00元价格

HRD

丛书系列

9780814408155 图书编码

Don't Think Pink 在线电子书图书标签: 女性 marketing

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发表于2024-12-27

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Don't Think Pink 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Purchases by women now total trillions of dollars annually, accounting for 85% of all consumer expenditures. So, reaching women should be considered the number one priority for most businesses. Don't Think Pink will help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers. Based on painstaking research into women's experiences and perceptions, Don't Think Pink reveals: * How generational history, culture, life stages, and daily realities influence a woman's buying mind * How the manner in which women buy is more critical than what's being sold * How listening to women earlier and more often leads to more powerful strategies * How to use the Internet and other technology -- both in market research and during the buying process -- to gain a greater understanding of female consumers * How to gain a bigger share of the awesome purchasing power of women There's no question that women buy. Don't Think Pink explains what drives their buying decisions, and how businesses can capitalize on this enormous (and evergreen) market.

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