The uniqueness of this book written by Croteau and Hoynes is above all that they introduce two approaches in understanding the characteristics of modern mass media and the correlations between the media and the social forces including public opinion, commercial, political and cultural conditions. Based on the two different categories - Market and Public sphere - it helps better understand the significant role and effectiveness of media that generate not only the public opinion, but also its influences on the mainstream in politics, business, education, culture and society. These two authors provide profoundly useful and informative resources to grasp the key points of media's role and power in society based on two distinctive perspectives introduced in this book. The main concept of this book is basically about understanding the media and economies in market and public theory and how these two spheres differ from each other in terms of circulation of information and commercial activities. The authors categorize two different approaches in order to effectively analyze the media system and each of these ideas is very well organized and clearly explained along with suitable and apparent examples provided which demonstrate the importance and different evaluation in each concept. Additionally, thanks to the great job that the authors showed in this book, the contents in each chapter are really uncomplicated and even interesting to understand without any confusion. I definitely recommend this book to people who have interest in media especially considered from business and economic views.

Review

"The framework used for thinking abou the mass media industry is excellent. And. . . the presentation of the material reflects the complexity of the mass media industry in a way that should be quite accessible to students, both conceptually and in terms of specific examples."

-- Review --This text refers to an out of print or unavailable edition of this title.

Review

"The framework used for thinking abou the mass media industry is excellent. And. . . the presentation of the material reflects the complexity of the mass media industry in a way that should be quite accessible to students, both conceptually and in terms of specific examples."

(Jane Downing )

"... a candid revealing and detailed study of the rapidly evolving media industry, especially in an increasingly media-saturated society. A thoroughly scholarly work which defly presents its in-depth study in largely jargon-free and accessible terms ideal for the non-specialist general reader. The Business of Media offers insights and a close scrutiny into what really goes on behind newspaper and broadcast journalism headlines." (The Bookwatch ) --This text refers to an out of print or unavailable edition of this title.