Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters With the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. Market Your Way to Growth presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy. Proven business and marketing advice from leading names in the industry Written by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by "the 4 Ps of marketing" and author of the books Marketing 3.0 , Ten Deadly Marketing Sins, and Corporate Social Responsibility , among others Milton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of A Clear-sighted View of Chinese Marketing , and a frequent contributor to the China business press
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畅销书讲故事，但凡上过点经济类课程的或者关注财经时事的，对这书里的内容都不陌生，而书里也并没有进一步那很好的案例分析去阐释，只是用小故事来例举。雅思作文的感觉。
评分畅销书讲故事，但凡上过点经济类课程的或者关注财经时事的，对这书里的内容都不陌生，而书里也并没有进一步那很好的案例分析去阐释，只是用小故事来例举。雅思作文的感觉。
评分对Marketing小白还是挺合适的入门读物
评分畅销书讲故事，但凡上过点经济类课程的或者关注财经时事的，对这书里的内容都不陌生，而书里也并没有进一步那很好的案例分析去阐释，只是用小故事来例举。雅思作文的感觉。
评分对Marketing小白还是挺合适的入门读物
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