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The Father of Spin 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Larry Tye 作者

Owl Books

译者

2002-09-01 出版日期

304 页数

USD 16.00 价格

Paperback

丛书系列

9780805067897 图书编码

The Father of Spin 在线电子书图书标签: PR 公关 marketing biography PR-AD-MKT communication Edward Bernays

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The Father of Spin 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Bernays has an attractive life ^ ^

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我的噩梦。

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Bernays has an attractive life ^ ^

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我的噩梦。

The Father of Spin 在线电子书著者简介

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The Father of Spin 在线电子书图书描述

The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.

Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.

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