Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where existing sport marketing texts restate concepts learned at an introductory marketing level, this book goes beyond, by expanding the knowledge of the student with advanced marketing theory which is specifically related to the crucial areas in sport marketing.
Advanced Theory and Practice in Sport Marketing is vital reading for any sport marketing student wishing to progress their knowledge and take their understanding of the industry to the next level.
*Practitioner interviews accompanying every chapter, teaming practical advice with high-level sports marketing theory
* A clear structure where each chapter includes chapter outlines, chapter objectives, a glossary and ethical and global case studies for illustrative and informative real-world understanding
* PowerPoint slides and an electronic test bank available online to accelerate learning
* An analysis of advanced topics untouched by existing publications such as data analysis, sport
marketing information systems, sport marketing logistics and more
具体描述
读后感
评分
评分
评分
评分
用户评价
老板逼的。。。真的很厚
评分老板逼的。。。真的很厚
评分老板逼的。。。真的很厚
评分老板逼的。。。真的很厚
评分老板逼的。。。真的很厚
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有