Principles and Practice of Marketing

Principles and Practice of Marketing pdf epub mobi txt 电子书 下载 2025

出版者:McGraw Hill Higher Education
作者:David Jobber
出品人:
页数:1096
译者:
出版时间:2009-12-01
价格:869.00元
装帧:Paperback
isbn号码:9780077123307
丛书系列:
图书标签:
  • 营销 
  • 学习用书 
  • Marketing 
  • UNNC 
  • 英文 
  • marketing 
  • Textbook 
  • textbook 
  •  
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Principles and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobber's clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course. This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You'll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples. Find out: what challenges BMW faced in bringing the Mini E car to market how Nintendo regained supremacy in the videogame industry what Apple is doing to outsmart smartphone competitors why General Motors was vulnerable in the economic downturn how Cadbury relaunched their discontinued Wispa brand Interactive online resources support every chapter and integrate with the text to make Principles and Practice of Marketing the ultimate learning resource.

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