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David Jobber 作者

McGraw Hill Higher Education

译者

2009-12-01 出版日期

1096 页数

869.00元价格

Paperback

丛书系列

9780077123307 图书编码

Principles and Practice of Marketing 在线电子书图书标签: 营销学习用书 Marketing UNNC 英文 marketing Textbook textbook

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Principles and Practice of Marketing 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Principles and Practice of Marketing 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Principles and Practice of Marketing 在线电子书图书描述

Principles and Practice of Marketing truly sets the benchmark for achievement in introductory marketing courses. David Jobber's clear writing style, engaging examples and comprehensive coverage of all the essential concepts combine to make this book a trusted and stimulating choice to support your course. This sixth edition is fully updated to offer a contemporary perspective on marketing, with the latest digital developments and ethical accountability emphasised throughout. You'll find this book packed with examples of marketing practice in well-known companies, brought to life through real print, video and online advertising examples. Find out: what challenges BMW faced in bringing the Mini E car to market how Nintendo regained supremacy in the videogame industry what Apple is doing to outsmart smartphone competitors why General Motors was vulnerable in the economic downturn how Cadbury relaunched their discontinued Wispa brand Interactive online resources support every chapter and integrate with the text to make Principles and Practice of Marketing the ultimate learning resource.

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