Strategic Management of Technology and Innovation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024


Strategic Management of Technology and Innovation

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Robert A. Burgelman 作者
McGraw-Hill Higher Education
譯者
2003-12-1 出版日期
1224 頁數
GBP 151.99 價格
Hardcover
叢書系列
9780072536959 圖書編碼

Strategic Management of Technology and Innovation 在線電子書 圖書標籤: innovation  2  風險投資  engineering   


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Strategic Management of Technology and Innovation 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Strategic Management of Technology and Innovation 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Strategic Management of Technology and Innovation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024



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Strategic Management of Technology and Innovation 在線電子書 著者簡介


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Strategic Management of Technology and Innovation 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Strategic Management of Technology and Innovation 在線電子書 圖書描述

The 4th Edition of "Strategic Management of Technology and Innovation" by Burgelman, Christensen, and Wheelwright continues its unmatched tradition of market leadership, by using a combination of text, readings, and cases to bring to life the latest business research on these critical business challenges. New co-author Clay Christensen provides his insights on innovation management and new market entries through several new cases. Approximately 40 per cent of the cases are entirely new to this edition. "Strategic Management of Technology and Innovation" takes the perspective of the general manager at the product line, business unit, and corporate levels.The book not only examines each of these levels in some detail, but also addresses the interaction between the different levels of general management - for example, the fit between product strategy and business unit strategy, and the link between business and corporate level technology strategy. Each part of the book starts with an introductory chapter laying out an overall framework and offering a brief discussion of key tools and findings from existing literature. The remainder of each part offers a selected handful of seminar readings and case studies. Almost all of the cases deal with recent events and situations, including several that are concerned with the impact of the Internet. A few "classics" have been retained, however, because they capture a timeless issue or problem in such a definitive way that the historical date of their writing is irrelevant.

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