The End of Advertising as We Know It 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Sergio Zyman 作者

Wiley

譯者

2002-09-06 出版日期

240 頁數

USD 30.00 價格

Hardcover

叢書系列

9780471225812 圖書編碼

The End of Advertising as We Know It 在線電子書圖書標籤: 廣告

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發表於2024-12-28

The End of Advertising as We Know It 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

The End of Advertising as We Know It 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

The End of Advertising as We Know It 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

The End of Advertising as We Know It 在線電子書用戶評價

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廣告業的榮光一去不返，入對行太關鍵瞭

評分☆☆☆☆☆

廣告業的榮光一去不返，入對行太關鍵瞭

評分☆☆☆☆☆

廣告業的榮光一去不返，入對行太關鍵瞭

評分☆☆☆☆☆

廣告業的榮光一去不返，入對行太關鍵瞭

評分☆☆☆☆☆

廣告業的榮光一去不返，入對行太關鍵瞭

The End of Advertising as We Know It 在線電子書著者簡介

The End of Advertising as We Know It 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

The End of Advertising as We Know It 在線電子書圖書描述

The controversial marketing guru discusses the revolution in advertising strategy

"What can I say about Sergio Zyman? He's a genius; that's all."-Warren Bennis, University Professor and DistinguishedProfessor of BusinessAdministration, USC Marshall School of Business

In this follow-up to his bestselling book The End of Marketing As We Know It, Sergio Zyman, Coca-Cola's renowned former chief marketing officer, argues that the business of advertising as we know it is dead. He uses real-world examples to illustrate how modern advertising overemphasizes art and entertainment and neglects the most important rule of advertising-sell the product. With a keen eye and a no-holds-barred approach, Zyman discusses how advertising died, what killed it, and how to revive it. He addresses the most critical issues affecting any organization's sales and marketing departments, using his time-tested, unorthodox, and sometimes even counterintuitive principles in order to translate key strategies into positive business results. For marketing managers, advertisers, and CEOs, this book offers groundbreaking advice from one of the legends of modern marketing, as well as the knowledge, insights, tools, and direction to transform advertising strategies from hoping to planning, from art to science, from guessing to knowing, and from random success to planned success.

The End of Advertising as We Know It 在線電子書下載 mobi epub pdf txt 在線電子書下載

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