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Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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David W. Cravens 作者

McGraw-Hill/Irwin

译者

2005-02-11 出版日期

726 页数

USD 130.00 价格

Hardcover

丛书系列

9780072966343 图书编码

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Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 在线电子书著者简介

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Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 在线电子书图书描述

Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.

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