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Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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David W. Cravens 作者

McGraw-Hill/Irwin

譯者

2005-02-11 出版日期

726 頁數

USD 130.00 價格

Hardcover

叢書系列

9780072966343 圖書編碼

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發表於2024-11-22

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 在線電子書用戶評價

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Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 在線電子書著者簡介

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 在線電子書圖書描述

Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science’s Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.

Strategic Marketing (Mcgraw Hill/Irwin Series in Marketing) 在線電子書下載 mobi epub pdf txt 在線電子書下載

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