The New Positioning

The New Positioning pdf epub mobi txt 电子书 下载 2025

出版者:McGraw-Hill
作者:Jack Trout
出品人:
页数:173
译者:
出版时间:1997-5-1
价格:110.00元
装帧:Paperback
isbn号码:9780070653283
丛书系列:
图书标签:
  • 营销
  • 特劳特
  • 市场营销
  • 定位
  • Marketing
  • 定位理论
  • 市场营销
  • 品牌策略
  • 竞争分析
  • 消费者行为
  • 市场定位
  • 战略管理
  • 用户体验
  • 差异化
  • 价值主张
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具体描述

In the same right-to-the-point, no-nonsense style that was a hallmark of "Positioning", this sequel squares off against critical marketing challenges such as how to make sure your message gets through in an era of information overload.

作者简介

目录信息

Introduction
Part 1.Understanding the Mind
1 Minds Can''t Cope
2 Minds Are Limited
3 Minds Hate Confusion
4 Minds Are Insecure
5 Minds Don''t Change
6 Minds Can Lose Focus
· · · · · · (收起)

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Minds are limited, hates confusion, are insecure, don’t change, can lost focus; Mind works better with ears than by eye.

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Minds are limited, hates confusion, are insecure, don’t change, can lost focus; Mind works better with ears than by eye.

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Minds are limited, hates confusion, are insecure, don’t change, can lost focus; Mind works better with ears than by eye.

评分

Minds are limited, hates confusion, are insecure, don’t change, can lost focus; Mind works better with ears than by eye.

评分

Minds are limited, hates confusion, are insecure, don’t change, can lost focus; Mind works better with ears than by eye.

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