HOW CUSTOMERS THINK 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Gerald Zaltman 作者

Harvard Business School Press

译者

2003-02-21 出版日期

352 页数

USD 29.95 价格

Hardcover

丛书系列

9781578518265 图书编码

HOW CUSTOMERS THINK 在线电子书图书标签: 营销心理学思维商业 business Methods MMM

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发表于2024-11-09

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HOW CUSTOMERS THINK 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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给我印象很深刻的一本书，喜欢它一些打破常规的思想。读后对我最大的影响就是至今仍然热爱通过找寻“比喻”去探寻一些不易发觉的洞察。不过看到后半部分细说神经科学（？）的部分感到有点无聊，不是很有说服力。

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HOW CUSTOMERS THINK 在线电子书著者简介

HOW CUSTOMERS THINK 在线电子书图书目录

HOW CUSTOMERS THINK 在线电子书 pdf 下载 txt下载 epub 下载 mobi 在线电子书下载

HOW CUSTOMERS THINK 在线电子书图书描述

How to unlock the hidden 95% of the customer's mind that traditional marketing methods have never reached. Selling Points Practical synthesis of the cognitive sciences: Drawing heavily on psychology, neuroscience, sociology, and linguistics, Zaltman combines academic rigor with real-world results to offer highly accessible insights, based on his years of research and consulting work with large clients like Coca-Cola and Procter metaphor elicitation, response latency, and implicit association techniques, to name a few-;that will be all-new to marketers and demonstrates how innovators can use these tools to get clues from the subconscious when developing new products and finding new solutions, long before competitors do.

HOW CUSTOMERS THINK 在线电子书下载 mobi epub pdf txt 在线电子书下载

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