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WHEN MARKETING BECOMES A MINEFIELD 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Harvard Business Review 作者

7-09999

译者

2004-4 出版日期

208 页数

170.00元价格

Pap

丛书系列

9781591395058 图书编码

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发表于2024-11-25

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WHEN MARKETING BECOMES A MINEFIELD 在线电子书图书描述

PR disasters. Clashes between global managers. Faulty products. This guide helps marketers learn to navigate when the environment or the product starts to sour. The thought-provoking guides present common managerial dilemmas and offer concrete advice from experts on how to resolve them - and help managers improve their own decision-making skills by encouraging them to come to their own conclusions.

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