WHEN MARKETING BECOMES A MINEFIELD

WHEN MARKETING BECOMES A MINEFIELD pdf epub mobi txt 電子書 下載2025

出版者:7-09999
作者:Harvard Business Review
出品人:
頁數:208
译者:
出版時間:2004-4
價格:170.00元
裝幀:Pap
isbn號碼:9781591395058
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PR disasters. Clashes between global managers. Faulty products. This guide helps marketers learn to navigate when the environment or the product starts to sour. The thought-provoking guides present common managerial dilemmas and offer concrete advice from experts on how to resolve them - and help managers improve their own decision-making skills by encouraging them to come to their own conclusions.

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