广告沟通与促销管理 在线电子书 图书标签: 广告 营销 市场营销 管理学 商业
发表于2024-11-27
广告沟通与促销管理 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
经常说营销是科学也是艺术,如果想知道科学在什么地方,那本书不可错过。
评分经常说营销是科学也是艺术,如果想知道科学在什么地方,那本书不可错过。
评分经常说营销是科学也是艺术,如果想知道科学在什么地方,那本书不可错过。
评分为毕业论文选读
评分经常说营销是科学也是艺术,如果想知道科学在什么地方,那本书不可错过。
《广告沟通与促销管理(第2版)》内容简介:约翰·R 西罗特教授和拉里· 珀西教授在《广告沟通与促销管理(第2版)》中所展示的扎实的理论功底、明晰透彻的分析阐释、丰富详实的案例资料,以及《广告沟通与促销管理(第2版)》的涵盖面之广、概念理论之新、案例和数据之多,都使它当之无愧地成为广告沟通与促销领域的权威之作。《广告沟通与促销管理(第2版)》最大的价值在于它系统完整的内容设计,不仅囊括了广告沟通和促销管理领域中几乎所有的最新理论与实务,而且以科学严谨的逻辑关系把这一领域的各个方面进行了深入的分析和研究。正如《广告沟通与促销管理(第2版)》作者所说:“虽然《广告沟通与促销管理(第2版)》的绝大部分内容是全新的,但它涵盖了广告沟通和促销管理领域所有主要的规范性论题”。
《广告沟通与促销管理(第2版)》共7篇20章,以企业实践为基础,以丰富翔实的案例资料、严谨科学的逻辑关系,从广告沟通、促销与营销目标;目标受众的行动目标;沟通目标和定位;创意战略;媒体战略以及广告研究和评估7个方面,对广告和促销领域进行了全面系统而又详细透彻的分析研究和阐述。《广告沟通与促销管理(第2版)》的作者群十分广泛。
Althogh this book is published 10 years ago, at the time when there is no/very few online or social marketing in this world, I would strongly recommend it, simply because the author, a long time advertising scholar and practitioner, gives an integrated fram...
评分Althogh this book is published 10 years ago, at the time when there is no/very few online or social marketing in this world, I would strongly recommend it, simply because the author, a long time advertising scholar and practitioner, gives an integrated fram...
评分Althogh this book is published 10 years ago, at the time when there is no/very few online or social marketing in this world, I would strongly recommend it, simply because the author, a long time advertising scholar and practitioner, gives an integrated fram...
评分Althogh this book is published 10 years ago, at the time when there is no/very few online or social marketing in this world, I would strongly recommend it, simply because the author, a long time advertising scholar and practitioner, gives an integrated fram...
评分Althogh this book is published 10 years ago, at the time when there is no/very few online or social marketing in this world, I would strongly recommend it, simply because the author, a long time advertising scholar and practitioner, gives an integrated fram...
广告沟通与促销管理 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024