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Effective Marketing with InfoTrac College Edition 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Zikmund, William G.; D'Amico, Michael 作者

7-09999

译者

2001-2 出版日期

592 页数

255.0 价格

丛书系列

9780324063929 图书编码

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Effective Marketing with InfoTrac College Edition 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Effective Marketing with InfoTrac College Edition 在线电子书图书描述

With consolidated coverage of the principles of marketing, Effective Marketing stands out for its ease of reading and useful presentation of the marketplace as a dynamic interplay of relationships. Mirroring the features of the comprehensive text, this edition appeals to instructors who seek a concise, strategic focus with integrated coverage of technology. Thorough treatment of e-commerce, emerging markets, new technologies, and hot marketing trends is provided. Concepts and topics are carefully discussed to helping readers adapt to and strategically plan for changes in the marketing environment.

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