This accessible, streamlined introduction to marketing by two of today's best-selling marketing authors helps users master the basic principles and practices of modern marketing in an enjoyable and practical way. The new edition is an even more effective text than its predecessors: it is complete, easy to manage, and explains how marketing affects the big picture in business and influences specific company divisions like accounting, information technologies, finance, operations, and human resources. Updated to present the latest marketing thinking, it builds upon a framework which positions marketing as the art and science of creating value for customers in order to capture value from customers in return. An excellent resource and tool for those employed in the field of marketing and sales; especially helpful for employees of global companies.
具體描述
讀後感
評分
評分
評分
評分
用戶評價
惡補瞭下marketing的常識。。。理論還是要靠實踐來檢驗的
评分課本就該看原版的。。。
评分課本就該看原版的。。。
评分沒找到13edition的版本，非常好的市營入門英文教材，case 也非常詳實，不過感覺更多的是再講retail sales????。要是沒有那麼多奇奇怪怪的brief 我可能會更喜歡這門課吧????????♂️消費者心理那一part直接被professor 嫌棄just doesn't make sense 感覺書中內容還是有些淺，下次或許看看digital marketing的書 ????
评分沒找到13edition的版本，非常好的市營入門英文教材，case 也非常詳實，不過感覺更多的是再講retail sales????。要是沒有那麼多奇奇怪怪的brief 我可能會更喜歡這門課吧????????♂️消費者心理那一part直接被professor 嫌棄just doesn't make sense 感覺書中內容還是有些淺，下次或許看看digital marketing的書 ????
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