LOGOS REDESIGNED 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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David E. Carter 作者

中图总公司

译者

2005-7 出版日期

190 页数

268.00元价格

HRD

丛书系列

9780060748050 图书编码

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发表于2024-11-09

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LOGOS REDESIGNED 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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LOGOS REDESIGNED 在线电子书图书描述

A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.

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