LOGOS REDESIGNED 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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David E. Carter 作者

中圖總公司

譯者

2005-7 出版日期

190 頁數

268.00元價格

HRD

叢書系列

9780060748050 圖書編碼

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發表於2024-11-09

LOGOS REDESIGNED 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

LOGOS REDESIGNED 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

LOGOS REDESIGNED 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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LOGOS REDESIGNED 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

LOGOS REDESIGNED 在線電子書圖書描述

A company's logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage. In this comprehensively illustrated compendium, David E. Carter shows 200 corporate logo changes, and then discusses each. You'll see everything from minor "evolutionary" changes to complete "revolutionary" changes where the old logo has been discarded and a totally new one designed. Examples of the ultimate logo changes -- where a new corporate name has been adopted -- are also included in this book. Packed with case studies on logo redesign, it features companies both large and small, and from a diverse array of industries -- global firms such as Apple Computer, UPS, and Time Warner, as well as small firms who compete, no less vigorously, in their own arenas. This essential resource will be invaluable to designers, ad creatives, marketing people, and corporate executives whose task it is to keep their firms competitive in this changing world.

LOGOS REDESIGNED 在線電子書下載 mobi epub pdf txt 在線電子書下載

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