What We Learned in the Rainforest teaches that nature isn't just a source of resources for business - it is a powerful model for superior business performance in the emerging economy. The authors show that the old model of business - the machine model that pitted business against nature - is growing obsolete. In the emerging economy, businesses excel when they emulate what they once sought to conquer. They maximize performance as they become like nature, like a complex living system. By moving beyond the industrial machine model, and applying the dynamic principles of the rainforest instead, business can learn how to create more profit than ever, and to do so more sustainably. What We Learned in the Rainforest presents examples from leading companies - business strategies and management practices that maximize business performance by all measures: economic, social, and environmental. It shows, for instance, how Coca-Cola CEO Doug Daft uses diversity to drive sales, how Intel founder Gordon Moore creates profit by design, how Bill Coors builds businesses on the theory that "all waste is lost profit," how Shell profits as an industrial ecosystem, and how Dow earns 300 percent returns.
具体描述
读后感
评分
评分
评分
评分
用户评价
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有