Dealing with Darwin 在线电子书 图书标签: 商业 创新 创业 innovation 互联网 biz NewBooksNetwork GeoffreyMoore
发表于2024-06-28
Dealing with Darwin 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024
太难看了....讲了十四种创新,但是都是蜻蜓点水,完全在套一些概念...
评分太难看了....讲了十四种创新,但是都是蜻蜓点水,完全在套一些概念...
评分太难看了....讲了十四种创新,但是都是蜻蜓点水,完全在套一些概念...
评分太难看了....讲了十四种创新,但是都是蜻蜓点水,完全在套一些概念...
评分The context is heavy and a little bit boring for me, innovation is a hard concept to be explained, i suppose the first 4 chapters are fundamentals, i lost a bit of interests after that, still a good read at times.
杰弗里·摩尔 高科技营销魔法之父,硅谷战略与创新咨询专家。他所创立的关于技术产品生命周期的定律,被称为新摩尔定律。他的研究以公司盈利的关键点“销售”为切入点,把精力都集中于公司的生存和发展上。摩尔是鸿沟咨询公司的创始人,同时担任一些声名显赫的商业领袖(如思科的CEO约翰·钱伯斯)的私人顾问,帮助高科技公司化解企业策略和营销方针上的危机,惠普、微软、甲骨文等公司都是摩尔的客户。他的著作已经成为哈佛、斯坦福等许多商学院的必读书。
Bestselling author Geoffrey Moore shows companies how to rise to the challenge of natural selection—and master their own evolution
Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he's back with a book for established businesses that need to learn how to adapt—or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years.
Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitors—or risk declining performance and eventual extinction. But how do companies choose the right innovation strategy? Or overcome internal inertia that resists the kind of radical commitments needed to truly set the company's offers apart?
Illustrating his arguments with more than one hundred examples and a full-length case study based on his unprecedented access to Cisco Systems, Moore shows businesses how to meet today's Darwinian challenges, whether they're producing commodity products or customized services. For companies whose competitive differentiation to the marketplace is still effective, he demonstrates how innovations in execution can help boost productivity, whether a company is competing in a growth market, a mature market, or even a declining market. For companies in danger of succumbing to competitive pressures, he shows how to overcome inertia by engaging the entire corporate community in an unceasing commitment to innovate and evolve.
For any business competing in today's eat-or-be-eaten economic jungle, this groundbreaking guide shows not only how to survive, but also thrive.
产品与对应的市场/用户都是有生命周期的,最佳状态就是彼此之间完美的配合。结合一个自己做过的产品,从起步到进入成熟期和衰退期,说说从头到尾的过程与体会。主体思路结合了《跨越鸿沟》一书,可惜还没有看过(作者Moore的另外一本《公司进化论》好像更有名一些,很巧是浙大...
评分一旦创新创造了产品的差异性,它就为企业带来诱人的经济回报。 创新的第三个目标是提高生产率。 “核心”一词,被我们用来形容能够带来差异化的创新。 创新类型模型可以让你致力于特定的差异化向量来赢得与竞争对手的决定性差距。 ·颠覆性创新:产品或服务在市场上第一次出现...
评分 评分Point1: 企业总是在 1.冒风险创新产生差异化领先市场获取高额利润 2.被竞争对手追赶同化失去竞争优势,获取一般利润 3.再绝地反击创新脱离红海 的永久循环当中 Point2: 商业模式分为2极 1.个性化的复杂系统架构,比如说咨询公司,明星经纪公司 2.非个性化规模化的运营架构...
评分书是非常好的书,内容翔实有力,观念独到精专。 但是这个译者,浙大的陈劲,实在是不给力。 一方面对IT专业非常陌生,导致专业词汇和概念错误无数。 另一方面连基本的中文语法都不顾及,行文晦涩难懂, 基本上就是照着英文直接对比翻译的,导致可读性非常差。 文科生翻译科技...
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