Dealing with Darwin pdf epub mobi txt 电子书 下载 2025
- 商业
- 创新
- 创业
- innovation
- 互联网
- biz
- NewBooksNetwork
- GeoffreyMoore
- 进化论
- 达尔文
- 科学史
- 思想史
- 生物学
- 哲学
- 宗教
- 文化研究
- 知识史
- 科学与社会
具体描述
Bestselling author Geoffrey Moore shows companies how to rise to the challenge of natural selection—and master their own evolution
Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he's back with a book for established businesses that need to learn how to adapt—or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years.
Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitors—or risk declining performance and eventual extinction. But how do companies choose the right innovation strategy? Or overcome internal inertia that resists the kind of radical commitments needed to truly set the company's offers apart?
Illustrating his arguments with more than one hundred examples and a full-length case study based on his unprecedented access to Cisco Systems, Moore shows businesses how to meet today's Darwinian challenges, whether they're producing commodity products or customized services. For companies whose competitive differentiation to the marketplace is still effective, he demonstrates how innovations in execution can help boost productivity, whether a company is competing in a growth market, a mature market, or even a declining market. For companies in danger of succumbing to competitive pressures, he shows how to overcome inertia by engaging the entire corporate community in an unceasing commitment to innovate and evolve.
For any business competing in today's eat-or-be-eaten economic jungle, this groundbreaking guide shows not only how to survive, but also thrive.
作者简介
杰弗里·摩尔 高科技营销魔法之父，硅谷战略与创新咨询专家。他所创立的关于技术产品生命周期的定律，被称为新摩尔定律。他的研究以公司盈利的关键点“销售”为切入点，把精力都集中于公司的生存和发展上。摩尔是鸿沟咨询公司的创始人，同时担任一些声名显赫的商业领袖(如思科的CEO约翰·钱伯斯)的私人顾问，帮助高科技公司化解企业策略和营销方针上的危机，惠普、微软、甲骨文等公司都是摩尔的客户。他的著作已经成为哈佛、斯坦福等许多商学院的必读书。
目录信息
读后感
硅谷战略与创新咨询专家杰弗里·摩尔创立的关于技术产品生命周期的定律，被称为新摩尔定律。他的研究以公司盈利的关键点“销售”为切入点，把精力都集中于公司的生存和发展上。摩尔是鸿沟咨询公司的创始人，同时担任一些声名显赫的商业领袖 (如思科的CEO约翰·钱伯斯) 的...
评分《公司进化论》为管理创新提供了清晰而引人入胜的观点，而管理创新正是摩托罗拉实现无缝连接这一愿景不可分割的一部分。摩尔关于创新的分类，关于商业体系对创新的影响，关于资源循环利用的模式， 十分契合今天逐步升级的市场。
评分产品与对应的市场/用户都是有生命周期的，最佳状态就是彼此之间完美的配合。结合一个自己做过的产品，从起步到进入成熟期和衰退期，说说从头到尾的过程与体会。主体思路结合了《跨越鸿沟》一书，可惜还没有看过（作者Moore的另外一本《公司进化论》好像更有名一些，很巧是浙大...
评分谢谢jack的推荐，准备一本本读下来：http://www.douban.com/note/166981853/ 1 基本原理： *稀缺性刺激创新-->顾客对创新的偏好形成自然选择-->新生代会在较上一代更高水平上重新展开竞争-->公司只有不断“进化”才能避免被淘汰。 *差异化 = 价值创造 *应对创新与惯性：从外围...
用户评价
The context is heavy and a little bit boring for me, innovation is a hard concept to be explained, i suppose the first 4 chapters are fundamentals, i lost a bit of interests after that, still a good read at times.
评分The context is heavy and a little bit boring for me, innovation is a hard concept to be explained, i suppose the first 4 chapters are fundamentals, i lost a bit of interests after that, still a good read at times.
评分太难看了....讲了十四种创新，但是都是蜻蜓点水，完全在套一些概念...
评分The context is heavy and a little bit boring for me, innovation is a hard concept to be explained, i suppose the first 4 chapters are fundamentals, i lost a bit of interests after that, still a good read at times.
评分太难看了....讲了十四种创新，但是都是蜻蜓点水，完全在套一些概念...
相关图书
本站所有内容均为互联网搜索引擎提供的公开搜索信息，本站不存储任何数据与内容，任何内容与数据均与本站无关，如有需要请联系相关搜索引擎包括但不限于百度，google,bing,sogou 等
© 2025 book.wenda123.org All Rights Reserved. 图书目录大全 版权所有