傑弗裏·摩爾 高科技營銷魔法之父,矽榖戰略與創新谘詢專傢。他所創立的關於技術産品生命周期的定律,被稱為新摩爾定律。他的研究以公司盈利的關鍵點“銷售”為切入點,把精力都集中於公司的生存和發展上。摩爾是鴻溝谘詢公司的創始人,同時擔任一些聲名顯赫的商業領袖(如思科的CEO約翰·錢伯斯)的私人顧問,幫助高科技公司化解企業策略和營銷方針上的危機,惠普、微軟、甲骨文等公司都是摩爾的客戶。他的著作已經成為哈佛、斯坦福等許多商學院的必讀書。
Bestselling author Geoffrey Moore shows companies how to rise to the challenge of natural selection—and master their own evolution
Geoffrey Moore is one of the most respected and bestselling names in business books. In his widely quoted Crossing the Chasm, he identified and addressed the greatest challenge facing new ventures. Now he's back with a book for established businesses that need to learn how to adapt—or suffer the slow declines into marginalized performance that have characterized so many Fortune 500 icons in recent years.
Deregulation, globalization, and e-commerce are exerting unprecedented pressures on company profits. In this new economic ecosystem, companies must dramatically differentiate from their direct competitors—or risk declining performance and eventual extinction. But how do companies choose the right innovation strategy? Or overcome internal inertia that resists the kind of radical commitments needed to truly set the company's offers apart?
Illustrating his arguments with more than one hundred examples and a full-length case study based on his unprecedented access to Cisco Systems, Moore shows businesses how to meet today's Darwinian challenges, whether they're producing commodity products or customized services. For companies whose competitive differentiation to the marketplace is still effective, he demonstrates how innovations in execution can help boost productivity, whether a company is competing in a growth market, a mature market, or even a declining market. For companies in danger of succumbing to competitive pressures, he shows how to overcome inertia by engaging the entire corporate community in an unceasing commitment to innovate and evolve.
For any business competing in today's eat-or-be-eaten economic jungle, this groundbreaking guide shows not only how to survive, but also thrive.
Point1: 企业总是在 1.冒风险创新产生差异化领先市场获取高额利润 2.被竞争对手追赶同化失去竞争优势,获取一般利润 3.再绝地反击创新脱离红海 的永久循环当中 Point2: 商业模式分为2极 1.个性化的复杂系统架构,比如说咨询公司,明星经纪公司 2.非个性化规模化的运营架构...
評分《公司进化论》为管理创新提供了清晰而引人入胜的观点,而管理创新正是摩托罗拉实现无缝连接这一愿景不可分割的一部分。摩尔关于创新的分类,关于商业体系对创新的影响,关于资源循环利用的模式, 十分契合今天逐步升级的市场。
評分Point1: 企业总是在 1.冒风险创新产生差异化领先市场获取高额利润 2.被竞争对手追赶同化失去竞争优势,获取一般利润 3.再绝地反击创新脱离红海 的永久循环当中 Point2: 商业模式分为2极 1.个性化的复杂系统架构,比如说咨询公司,明星经纪公司 2.非个性化规模化的运营架构...
評分 評分企业如有机物一样,生命周期的,initial,growth, mature, fualt line, end of life.企业的类型有 volume operation, complex system 两种类型,像宝洁,大众汽车,肯德基这样的直接面向大众的企业就是volume的,靠量取胜,符合长尾效应,他们的产品可标准化,机械化,流程化;...
太難看瞭....講瞭十四種創新,但是都是蜻蜓點水,完全在套一些概念...
评分太難看瞭....講瞭十四種創新,但是都是蜻蜓點水,完全在套一些概念...
评分The context is heavy and a little bit boring for me, innovation is a hard concept to be explained, i suppose the first 4 chapters are fundamentals, i lost a bit of interests after that, still a good read at times.
评分太難看瞭....講瞭十四種創新,但是都是蜻蜓點水,完全在套一些概念...
评分太難看瞭....講瞭十四種創新,但是都是蜻蜓點水,完全在套一些概念...
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