Understanding Media pdf epub mobi txt 电子书下载 2025

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出版者:Routledge

作者:Marshal McLuhan

出品人:

页数:400

译者:

出版时间:2005-9

价格:132.00元

装帧:Paperback

isbn号码:9780415253970

丛书系列:Routledge Classics

图书标签:

communication
迈克卢汉
media
McLuhan
媒体
麦克卢汉
观点
没事读读
媒体研究
传播学
媒介理论
社会学
文化研究
技术
媒体影响
马歇尔·麦克卢汉
媒介生态学
大众传媒

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When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our 21st century digital world, the madman looks quite sane. Understanding Media : the most important book ever written on communication. Ignore its message at your peril.