Understanding Media pdf epub mobi txt 電子書下載2025

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赫伯特·馬歇爾·麥剋盧漢 (Herbert Marshall McLuhan，1911—1980)，加拿大傳播理論傢，多倫多大學英語教授，著有《古騰堡星係》(1962)、《媒介即信息》(1967)、《文化是我們的事業》(1970)等。

出版者:Routledge

作者:Marshal McLuhan

出品人:

頁數:400

译者:

出版時間:2005-9

價格:132.00元

裝幀:Paperback

isbn號碼:9780415253970

叢書系列:Routledge Classics

圖書標籤:

communication
邁剋盧漢
media
McLuhan
媒體
麥剋盧漢
觀點
沒事讀讀

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When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our 21st century digital world, the madman looks quite sane. Understanding Media : the most important book ever written on communication. Ignore its message at your peril.