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James McGregor is everybody's go-to guy on China, providing strategic advice to top political leaders and Fortune 500 CEOs, serving as an insightful and influential China commentator for television, radio and print media across the globe, and guiding China investments, mergers & acquisitions and all manner of business deals for clients of JL McGregor & Company.

James McGregor is the founder, chairman and CEO of JL McGregor & Company LLC, a China-focused research and advisory firm. A Mandarin speaker, he is a journalist-turned-businessman who has lived in China for 20 years and the author of the book One Billion Customers: Lessons From the Front Lines of Doing Business in China, a widely-acclaimed best-seller published by Simon & Schuster.

Previously, McGregor ran the private consulting firm BlackInc China, which was the launching ground for JL McGregor & Company. He has long served as Senior China Advisor for Ogilvy Worldwide, and has also been senior China advisor for Spencer Stuart and a Senior Director of Stonebridge International LLC, an international strategic advisory firm headed by former U.S. National Security Advisor Sandy Berger. Before researching and writing the book, McGregor was a partner and the China managing director for GIV Venture Partners, a $140 million venture capital fund specializing in technology investments in China and India. McGregor was also a pioneer of the Chinese Internet, serving as an advisor to many Chinese Internet startups and as an early investor and board member of Sohu.com during the company's July 2000 NASDAQ listing.

McGregor's interest in Asia began at age 18 when he served as an infantry soldier in Vietnam. His China career started in 1985 when he backpacked through China and decided he wanted to learn Mandarin and focus on being a journalist in China. At the time, McGregor was a reporter on Capitol Hill in Washington D.C. for Knight-Ridder Newspapers. From 1987 to 1993 McGregor served as The Wall Street Journal's Taiwan bureau chief and The Wall Street Journal's China bureau chief.

From 1993 to 2000, McGregor was chief executive of Dow Jones & Co. in China, and a vice-president in the Dow Jones International Group. At Dow Jones, McGregor built a portfolio of media businesses that employed some 150 Chinese professionals with offices in Beijing, Shanghai, Shenzhen and Hong Kong. In 1996, McGregor was Chairman of the American Chamber of Commerce in China. He also served for a decade as a Governor of that organization. McGregor is currently a member of the National Committee on US-China Relations; a member of the International Council of the Asia Society; and he serves on a variety of China-related advisory boards.

出版者:Simon & Schuster

作者:James McGregor

出品人:

頁數:312

译者:

出版時間:2006-2

價格:111.00元

裝幀:Paperback

isbn號碼:9780743288620

叢書系列:

圖書標籤:

經濟
經濟學
中國
英語
英文原版
社會科學
思維
GW

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Publisher Comments:

It is well known that with a population of 1.3 billion people, China's market is moving quickly toward surpassing those of North America and Europe combined. Companies from the United States and around the globe are flocking there to buy, sell, manufacture, and create new products. But as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is conducted with a lot of subterfuge — nothing is as it seems and nothing about doing business in China is easy.

Destined to become the bible for business people in China, One Billion Customers shows how to navigate the often treacherous waters of Chinese deal-making. Brilliantly written by an author who has lived in China for nearly two decades, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world's fastest growing consumer market.

Foreign companies rightly fear that Chinese partners, customers, or suppliers will steal their technology or trade secrets or simply pick their pockets. Testy relations between China's Communist leaders and the United States and other democracies can trap foreign companies in a political crossfire. McGregor has seen or experienced it all, and now he shares his insights into how China really works.

One Billion Customers maximizes the expansive knowledge of a respected journalist, well-known businessman, and ultimate China insider, offering compelling narratives of personalities, business deals, and lessons learned — from Morgan Stanley's creation of a joint-venture Chinese investment bank to the pleasure dome of a smuggler whose $6 billion operation demonstrates how corruptiongreases the wheels of Chinese commerce. With nearly 100 strategies for conducting business in China, this unprecedented account combines practical lessons with the story of China's remarkable rise to power.

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評分☆☆☆☆☆

书真的不错，难得一个外国人把中国政治、商业研究的这么透彻，让我们这些蒙在鼓里的中国人有一种恍然大悟的感觉，读起来欲罢不能。此书通过对中国银行，电信，传媒这些领域发展的案例分析，从人、政治、国际环境等多个维度展示了中国当时从无到有的整个过程，那些行业大佬也都...

評分☆☆☆☆☆

我是从译言了解到《One Billion Customers》的，当时就决定细读。在上海外文书店很容易就买到了。此书出版在1995年，算是比较出名。中文版绝不可能在大陆被允许出版，译言的草根译者也很谨慎，在网站上申明译文不得转载，也不会制作成完整文档供下载，不过到了现在，完整文档我...

評分☆☆☆☆☆

去年从《东方企业家》的同事那里听到James McGregor（麦健陆）这个名字和他的书One Billion Customers: Lessons from the Front Lines of Doing Business in China（《十亿消费者：来自中国经商前线的教训》），本来想在采访Michael Backman——另外一位熟悉亚洲商业内幕的分...

評分☆☆☆☆☆

在巴尔舍夫斯基和石广生谈判的同时，朱镕基则在全国经济工作会议上掀起波澜。当江泽民准备开始进行主题发言时，朱镕基站起身来径直走了出去。在场的与会者纷纷交头接耳。朱镕基离席是否表明他的反对立场？两位领导人闹矛盾了么？真实情况是朱镕基离开会场是要与巴尔舍夫斯基会...

用戶評價

评分☆☆☆☆☆

作者我還挺熟悉的一個大叔..too kind to do any effective business的那種美國人..這書找到介紹給外國分析師總結錯誤的。按照商業邏輯中國消費市場縱深廣大(當然僅限某些行業)按照資本市場邏輯這個市場是被嚴重高估的..我也參加過幾輪survey每次都想笑。這書的定位貌似是指導彆人在中國做生意。作者本人我印象中也創業過..有個小小的journalist-based research firm..賣給高盛之後作者被架空瞭..然後GS賣給瞭波特蘭的小投行然後又賣給瞭印度人..然後就沒有然後瞭..至今在靜安嘉裏cover中概股割美國基金..然而James同學徹底踏空空瞭。所以他寫的什麼重要麼？

评分☆☆☆☆☆

視角專業，文筆老練。非我族類，其心必異。

评分☆☆☆☆☆

視角專業，文筆老練。非我族類，其心必異。