Advertising and Promotion 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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George E Belch 作者

McGraw-Hill/Irwin

譯者

2003-04-23 出版日期

864 頁數

USD 120.31 價格

Hardcover

叢書系列

9780072866148 圖書編碼

Advertising and Promotion 在線電子書圖書標籤: TextBook 營銷廣告金融整閤營銷傳播孤陋寡聞自救隊促銷 EN

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發表於2024-12-26

Advertising and Promotion 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Advertising and Promotion 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Advertising and Promotion 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

Advertising and Promotion 在線電子書用戶評價

評分☆☆☆☆☆

教科書，還好吧，國內清華有引進便宜多啊。

評分☆☆☆☆☆

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評分☆☆☆☆☆

教科書，還好吧，國內清華有引進便宜多啊。

評分☆☆☆☆☆

教科書，還好吧，國內清華有引進便宜多啊。

評分☆☆☆☆☆

教科書，還好吧，國內清華有引進便宜多啊。

Advertising and Promotion 在線電子書著者簡介

Advertising and Promotion 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

Advertising and Promotion 在線電子書圖書描述

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, by Belch and Belch, is the number one text in the Advertising market. As the field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies, marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective, (the theme of the text), catapults the reader into the business practices of the 21st century.

Advertising and Promotion 在線電子書下載 mobi epub pdf txt 在線電子書下載

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