The Economist: Brands and Branding 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Rita Clifton 作者

Economist Books

译者

2009-3-19 出版日期

304 页数

0 价格

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丛书系列

9781846681196 图书编码

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发表于2024-11-13

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The Economist: Brands and Branding 在线电子书图书描述

Although the balance sheet may not even put a value on it, a company's brand or its portfolio of brands is in many cases its most valuable asset, accounting for as much as 70% of a firm's market value in some cases. This book argues that because of this and because of the power of not-for-profit brands like Oxfam, all organisations should make the brand their central organising principle, guiding every action and decision.

Divided into three parts and written by eighteen experts on the subject, this fully revised and updated guide to brands and branding examines the case for brands, outlines best practice and the future for brands. It includes chapters on brand valuation, what makes a brand great, brand strategy, brand experience, visual and verbal identity, brand communications, brand protection and new chapters on branding in India and brands in a digital world.

The Economist: Brands and Branding 在线电子书下载 mobi epub pdf txt 在线电子书下载

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