Planning Your Internet Marketing Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Ralph F. Wilson 作者

Wiley

译者

2001-10-12 出版日期

276 页数

USD 19.95 价格

Paperback

丛书系列

9780471441090 图书编码

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Planning Your Internet Marketing Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Planning Your Internet Marketing Strategy 在线电子书图书描述

A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy

One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Wilson explains in this ground-breaking book, a preponderance of e-business failures can be traced back to a lack of know- ledge about the Internet's full potential as a marketing and sales tool. With the help of case studies of outstanding e-business successes and failures, Wilson describes how to develop four, core e-business marketing competencies. Readers learn how to develop a USP, clarify goals, and perform analysis and customer profiling. They also learn how to perform product positioning; develop a balanced promotional mix; provide lifetime customer value; and much more.

Ralph F. Wilson (Loomis, CA) is the founding editor of three popular e-business publications read by 130,000 subscribers in 130 countries: Web Marketing Today, Web Commerce Today, and Doctor Ebiz.

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