Planning Your Internet Marketing Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024


Planning Your Internet Marketing Strategy

简体网页||繁体网页
Ralph F. Wilson 作者
Wiley
译者
2001-10-12 出版日期
276 页数
USD 19.95 价格
Paperback
丛书系列
9780471441090 图书编码

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Planning Your Internet Marketing Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Planning Your Internet Marketing Strategy 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Planning Your Internet Marketing Strategy 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024



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Planning Your Internet Marketing Strategy 在线电子书 图书描述

A top international authority on Web marketing and e-commerce provides a sure-fire formula for developing a winning e-commerce marketing strategy

One of the biggest reasons why so many Internet-based businesses fail isn't poor product or service, or technology failures, or even lack of funding. As Internet marketing guru Ralph F. Wilson explains in this ground-breaking book, a preponderance of e-business failures can be traced back to a lack of know- ledge about the Internet's full potential as a marketing and sales tool. With the help of case studies of outstanding e-business successes and failures, Wilson describes how to develop four, core e-business marketing competencies. Readers learn how to develop a USP, clarify goals, and perform analysis and customer profiling. They also learn how to perform product positioning; develop a balanced promotional mix; provide lifetime customer value; and much more.

Ralph F. Wilson (Loomis, CA) is the founding editor of three popular e-business publications read by 130,000 subscribers in 130 countries: Web Marketing Today, Web Commerce Today, and Doctor Ebiz.

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