Advertising Now. Print pdf epub mobi txt 電子書下載2025

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出版者:Taschen

作者:Julius Wiedemann

出品人:

頁數:512

译者:

出版時間:2006-08-30

價格:USD 39.99

裝幀:Hardcover

isbn號碼:9783822840276

叢書系列:

圖書標籤:

廣告
設計
藝術@印象
書
Art

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Ideas that sell: todays most effective and original ads...

The worlds sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewers attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the worlds best contemporary advertisements highlights the work of designers in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are case studies illustrating, for example, how an ad campaign can be made on a small budget or how an advertisement can be adapted for different cultures. This guide is a must-have for advertising students and professionals, graphic designers, and anyone whos interested in the different ways products are advertised around the world.

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反復研究提供創意材料的好書

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現在看也不覺得什麼瞭。Taschen齣的。5年前，外貿打摺書店買的~緻當年拿平麵當神一樣供奉的我！這本廣告書當時看的我入瞭迷，興趣催使的上廁所都捧著。沒信心的時候就跟自己說，為瞭以後能做自己想做的~嗬嗬，多可悲，本來大學一心想念的專業，就被人傢一句話隨隨便便轉瞭專業。現在想來一點都不虔誠，算個P夢想！當覺得夢想離自己越來越近的時候，又覺得好像離我心中的平麵越來越遠~我是要有多矯情！始終相信生命中的好事會到達。。

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another great reference book