The Delta Project

The Delta Project pdf epub mobi txt 电子书 下载 2025

出版者:Palgrave Macmillan
作者:Arnoldo C. Hax
出品人:
页数:288
译者:
出版时间:2001-09-14
价格:USD 32.95
装帧:Hardcover
isbn号码:9780312240462
丛书系列:
图书标签:
  • 战略 
  • strategy 
  • Strategy 
  •  
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Drawing from the authors' work with companies such as Coca-Cola, Motorola, 3M, General Motors, and Unilever, The Delta Project provides a unique model through which to develop strategy in the new economy. Arnoldo Hax and Dean Wilde examine how globalization, deregulation and the emergence of the internet infrastructure have changed the rules for success and identify three distinct strategic positions that can be used to realign the direction of your business. Introducing new models of "bonding", "complementors" and "customer lock-in" this book provides a fundamental shift in the way we think about competitive positioning.

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