Contemporary Strategy Analysis pdf epub mobi txt 電子書下載2025

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羅伯特·M·格蘭特是喬治敦大學（Georgetown University）的管理學教授，倫敦城市大學（City University）的客座教授。他是《戰略管理期刊》（Strategic Management Journal）和《長期規劃期刊》（Long Range Planning）編輯委員會成員。他的商業經曆包括生産豬肉餡餅（卡夫食品公司）和翻新輪胎（凡世通公司）以及嚮美國運通、ENI和其他公司提供戰略谘詢。

出版者:Blackwell Publishers

作者:Robert M. Grant

出品人:

頁數:0

译者:

出版時間:2002-01

價格:USD 70.95

裝幀:Paperback

isbn號碼:9780631231363

叢書系列:

圖書標籤:

管理
戰略
Tuck
Strategy
Competitive_Corporate_Strategy

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Currently one of the best-selling strategy texts for advanced undergraduates and MBA students, Contemporary Strategy Analysis has gained widespread recognition for its rigorous approach to business strategy analysis. Contemporary Strategy Analysis introduces students to the fundamental concepts and principles of strategy. The text reflects current academic thinking and management practice, and gives students the tools they need to formulate and implement strategies in order to enhance the performance of the organizations that they join. Now in its fourth edition, this exciting text has been thoroughly revised and updated.

Special features of the fourth edition include: increased coverage of value creation in electronic commerce and the strategy implications of information technologya new section on the "New Economy" and what it means for competition and profitthe incorporation of recent contributions to strategy theory and strategy practice including: - the creation and development of organizational capability

- winner-takes-all markets

- network externalities and competition for standards

- complexity and self-organization

- strategic innovation the relating of analytical frameworks to their real-world business applicationsrevised figures and applications, making the book even more user-friendly for both instructors and students.