前田约翰(John Maeda)
世界知名的图像设计师、视觉艺术家、电脑科技专家,也是麻省理工学院媒体实验室的教授。
前田约翰在艺术上的贡献也不容忽视,他得奖无数,例如:美国设计界最高荣誉Smithsonian杂志的国家设计奖(2001年)、日本朝日设计奖(2002年)、德国Raymond Loewy基金会奖(2005年)、戴姆勒克莱斯勒设计奖(2000年)等等。他曾在巴黎、纽约、伦敦、旧金山、东京、大阪等地举办过多次个人展览,深获好评。他的作品也被纽约现代美术馆、旧金山现代美术馆、史密森尼机构的国家设计美术馆收藏。
他曾出版多本与图像设计相关的书籍。为了训练自己的管理能力,他于2001年重做学生,攻读MBA,两年后取得学位。
想对前田约翰及他的作品做更多了解,可浏览lawsofsimplicity.com网站或他的个人网站media.mit.edu/~maeda。
Finally, we are learning that simplicity equals sanity. We're rebelling against technology that's too complicated, against DVD players with too many menus, and software accompanied by 75-megabyte "read me" manuals. The iPod's clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something that's simple and easy to use--but also does all the complex things we might ever want it to do. In The Laws of Simplicity, John Maeda offers guidelines, ten laws for balancing simplicity and complexity in business, technology, and design--for needing less and actually getting more.
Maeda--a professor in MIT's Media Lab and a world-renowned graphic designer--explores the question of how we can redefine the notion of "improved" so that it doesn't always mean something more, something added on.
Maeda's first law of simplicity is "Reduce." It's not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users aren't distracted by features and functions they don't need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: "Failure: Accept the fact that some things can never be made simple." Maeda's concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products--how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls "The One," tells us: "Simplicity is about subtracting the obvious, and adding the meaningful."
这本书,早该还给同事了,只是一直没空写读书笔记,所以一直羁绊手里。 是本薄薄的小书,如名字一样简单,内容也简单,整本书的形式和内容,全都合乎“简单法则”。 如书中所说,科技使我们的生活更为丰富,但是,如果丰富到使我们不舒服的地步,也许我们该做做减法,尽量简...
评分很薄的一本书,偶尔在同学书架上发现。在繁杂的社会,繁复的信息中,能找到一些好书,和淘宝也差不多。倒是真有一些淘书的趣味,这不是书评,而是记录一些记得记录的事情。 对于这种法则和规律的东西,我个人比较回避,就是当你这样思考问题的时候,你就意味着没有了创意,还有...
评分 评分“简单(Simple)”是个有诱惑力的词汇,很多情况下,它是一种梦寐以求的境界。前田约翰(John Maeda)常被人称为“简单大师”,他是麻省理工学院美学与计算小组实体语言实验室的总监,这位数字媒体界传奇性的艺术家与设计师,擅长将电脑程序的计算性与艺术优雅的表现作完美的...
评分什么理念一旦被流行看中,往往会迅速地给糟蹋掉,“简单”这个词就是这样不幸落入虎口。同样命运的还有一些作家笔下的胜境,比如梭罗的瓦尔登湖、彼得&S226;梅尔的普罗旺斯,在流行清洗过之后,它们成为了星巴克之类的切口和油淋淋的符号。但是前田约翰的《简单法则》却在流行...
一本小书。while great art makes you wonder, great design makes things clear.
评分头三章还行,后面的就有些多余了。用大量亲身经历感觉确实令人向往但不能作为经典流传。亮点在于字体和版式设计,可供毕业论文参考!
评分看前十页和后十页就够了。作者名头很大,写得却很啰嗦,既不是工具书又不是经典理论,倒像是设计界的鸡汤。我最烦的写作风格之一。
评分一个PPT就可以了其实。。还值得一看
评分Simplicity is about subtracting the obvious and adding the meaningful.It's about living life with more enjoyment and less pain.
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