This revised and updated edition of the classic MBA guide provides a complete explanation of what top schools look for, plus a step-by-step guide to the entire application process. Included are more than a hundred successful essays and in-depth advice from more than 30 admissions directors. In addition, this guide shows applicants how to:
- Develop an optimal marketing strategy
- Assess and upgrade their credentials
- Choose the right program
- Write high-quality essays
- Choose and then manage recommenders
- Ace interviews
- Prepare for business school and get the most out of it
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