Online Consumer Psychology 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Haugtvedt, Curtis P. (EDT)/ Machleit, Karen A. (EDT)/ Yalch, Richard F. (EDT) 作者

Lawrence Erlbaum

译者

2005-01-13 出版日期

576 页数

USD 54.95 价格

Paperback

丛书系列

9780805851557 图书编码

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Online Consumer Psychology 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Online Consumer Psychology 在线电子书著者简介

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Online Consumer Psychology 在线电子书图书描述

Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research methods help provide greater insight into the processes underlying consumer behavior in online environments. Broken into six sections, this book: focuses on community and looks at the Internet's ability to bring like-minded individuals from around the world into one forum; examines issues related to advertising, specifically click-through rates and advertising content placed within gaming online and wireless networks; provides readers with reasons why consumers customize products and the benefits of customization; discusses the psychological effects of site design; asks the question of whether the Internet empowers consumers to make better decisions; and discusses research tools that can be used online.

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