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Richard H. Thaler 作者

Princeton University Press

译者

1994-1-10 出版日期

240 页数

USD 23.95 价格

Paperback

丛书系列

9780691019345 图书编码

The Winner's Curse 在线电子书图书标签: 行为经济学心理学经济心理学经济学英文原版美國 Economics 金融

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Richard Thaler challenges the received economic wisdom by revealing many of the paradoxes that abound even in the most painstakingly constructed transactions. He presents literate, challenging, and often funny examples of such anomalies as why the winners at auctions are often the real losers - they pay too much and suffer the "winner's curse" - why gamblers bet on long shots at the end of a losing day, why shoppers will save on one appliance only to pass up the identical savings on another, and why sports fans who wouldn't pay more than $200 for a Super Bowl ticket wouldn't sell one they own for less than $400. He also demonstrates that markets do not always operate with the traplike efficiency we impute to them.

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