Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. "Nudge" offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read.
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Framed as a third way forward but (to me) also like a combination of laissez-faire economics thinking with the democratic ideology, with the insights from psychology (that are mostly individual-level). The discussion on marriage seems very un-libertarian-paternalism (isn't it just market logic?) #But I do need more nudges ????
评分有声书进行中. Fair public education book on behavioral economics.
评分行为经济学的入门。喜欢前半部对行为心理学的解读。后半部分的例子解析，比如美国政府如何提高养老金计划，提高器官捐赠率，等等，就有点无聊了。
评分introduction和chapter1真的很惊艳 后面开始讲美国的养老金那些 就有点看不下去了。。skip掉了一些部分 不过结尾章还是不错 总之精华都在前面 记住了laissez-faire这个酷炫的法语单词
评分Most of us are Humans and will be influenced by bounded rationality, temptation and social influences. Know more about choice architecture will improve our decision making process and help us know more about the real world.
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