Every day we make decisions: about the things that we buy or the meals we eat; about the investments we make or our children's health and education; even the causes that we champion or the planet itself. Unfortunately, we often choose poorly. We are all susceptible to biases that can lead us to make bad decisions that make us poorer, less healthy and less happy. And, as Thaler and Sunstein show, no choice is ever presented to us in a neutral way. By knowing how people think, we can make it easier for them to choose what is best for them, their families and society. Using dozens of eye-opening examples the authors demonstrate how to nudge us in the right directions, without restricting our freedom of choice. "Nudge" offers a unique new way of looking at the world for individuals and governments alike. This is one of the most engaging, provocative and important books you will ever read.
具體描述
讀後感
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用戶評價
Most of us are Humans and will be influenced by bounded rationality, temptation and social influences. Know more about choice architecture will improve our decision making process and help us know more about the real world.
评分行為經濟學的入門。喜歡前半部對行為心理學的解讀。後半部分的例子解析，比如美國政府如何提高養老金計劃，提高器官捐贈率，等等，就有點無聊瞭。
评分有聲書進行中. Fair public education book on behavioral economics.
评分有聲書進行中. Fair public education book on behavioral economics.
评分introduction和chapter1真的很驚艷 後麵開始講美國的養老金那些 就有點看不下去瞭。。skip掉瞭一些部分 不過結尾章還是不錯 總之精華都在前麵 記住瞭laissez-faire這個酷炫的法語單詞
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