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Branded 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Alissa Quart 作者

Basic Books

譯者

2004-02 出版日期

272 頁數

USD 14.95 價格

Paperback

叢書系列

9780738208626 圖書編碼

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發表於2024-11-25

Branded 在線電子書 epub 下載 mobi 下載 pdf 下載 txt 下載 2024

Branded 在線電子書 epub 下載 pdf 下載 mobi 下載 txt 下載 2024

Branded 在線電子書 pdf 下載 txt下載 epub 下載 mobi 下載 2024

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Branded 在線電子書 pdf 下載 txt下載 epub 下載 mobi 在線電子書下載

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An incisive expos of the underhanded advertising initiatives that target teens-and an exploration of their disturbing consequences.

Generation Y has grown up in an age of the brand, bombarded by name products. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: the teen consultants who work for corporations in exchange for product; the girls obsessed with cosmetic surgery who will do anything to look like women on TV; and those teens simply obsessed with admission into a name-brand college. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Chilling, thought-provoking, even darkly amusing, Branded brings one of the most disturbing and least talked about results of contemporary business and culture to the fore-and ensures that we will never look at today's youth the same way again.

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