The movie business celebrates its creators: Spielberg, DeMille, Scorsese, Hitchcock. But what about the “ names” behind <em>Doom, The Sims, Donkey Kong, Grand Theft Auto</em>—the games that spawned a ten-billion-dollar industry whose revenues surpassed the domestic movie box office take five years ago? Videogames are no longer a quirky, boom-or-bust subculture, but a bona fide mainstream industry revolutionizing the way we teach, the way we learn, the way we communicate.

<em>Smartbomb</em> goes into the epicenter of the videogame explosion, where computer technology is fused with artistic creativity. From the hackers at MIT in the 1960s to the Ferrari-driving developers of the modern-day industry to professional “cyberathletes,” we meet the celebrities of the gaming world. It’s a dizzying trip through the trade conventions, gaming competitions, and design labs of the men who are the Spielbergs of their field. Startling and revelatory, this is an up-close and personal look at the egos, the battles, the one-upmanship, and the love of the chase fueling these innovators who are creating the worlds in which we’re going to live and play for the next century.