New Products Management (Mcgraw Hill/Irwin Series in Marketing)

New Products Management (Mcgraw Hill/Irwin Series in Marketing) pdf epub mobi txt 电子书 下载 2025

出版者:McGraw-Hill/Irwin
作者:C. Merle Crawford
出品人:
页数:540
译者:
出版时间:2005-01-11
价格:USD 138.75
装帧:Hardcover
isbn号码:9780072961447
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New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

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