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New Products Management (Mcgraw Hill/Irwin Series in Marketing) 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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C. Merle Crawford 作者

McGraw-Hill/Irwin

译者

2005-01-11 出版日期

540 页数

USD 138.75 价格

Hardcover

丛书系列

9780072961447 图书编码

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New Products Management (Mcgraw Hill/Irwin Series in Marketing) 在线电子书图书描述

New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

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