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Relationship Fundraising 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Ken Burnett 作者

Jossey-Bass

译者

2002-06-15 出版日期

384 页数

USD 38.00 价格

Hardcover

丛书系列

9780787960896 图书编码

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发表于2024-11-09

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Relationship Fundraising 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

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Relationship Fundraising 在线电子书图书描述

Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to

Implement creative approaches to relationship-building fundraising

Avoid common fundraising errors and pitfalls

Apply the vital ingredients for fundraising success

Build good relationships through marketing

Achieve a greater understanding of their donors

Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more.

Prepare for the challenges of twenty-first century fundraising

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