Everything You Should Know About Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Davis, Anthony 作者

译者

2003-11 出版日期

287 页数

$ 28.19 价格

丛书系列

9780749439255 图书编码

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发表于2024-06-23

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Everything You Should Know About Public Relations 在线电子书 epub 下载 mobi 下载 pdf 下载 txt 下载 2024

Everything You Should Know About Public Relations 在线电子书 pdf 下载 txt下载 epub 下载 mobi 下载 2024

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Everything You Should Know About Public Relations 在线电子书图书描述

Public relations is invasive, pervasive and seemingly everywhere. The news media is preoccupied with it: never-ending reports of "PR exercises", "PR jobs", and "PR spin" use the term as shorthand for implied deceit, corruption or specious pleading. PR professionals, though, see this as no more than the lazy journalist's punch line. So what is PR and what is its practical use in a noisy world of hype and mistrust?;The guide features over 500 questions, with answers that should put everyone in the know. Peeling away the layers of confusion, exaggeration and misrepresentation, the author provides an understanding of PR and its capabilities. The book answers questions such as: "A lot of PR is just about wining and dining, isn't it?", "Don't journalists fix the news anyway?" and "Do publicity stunts have any value?", amongst others.

Everything You Should Know About Public Relations 在线电子书下载 mobi epub pdf txt 在线电子书下载

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